Testimonials

Social proof from happy clients is one of your most powerful tools. Testimonials show potential clients that real people have achieved results with you.

What You Can Customise

Individual Testimonials

For each testimonial, you can add:

Field	Description	Example
Client Name	Who said it	”Sarah M.” or “Sarah Mitchell”
Quote	What they said	”I lost 15kg and gained confidence…”
Photo	Client headshot (optional)	Helps make it feel real
Result (optional)	Specific outcome	”Lost 15kg in 6 months”
Date (optional)	When they said it	”January 2024”

Section Settings

Section Title - Heading (e.g., “What Our Clients Say”, “Success Stories”)
Layout - Grid, carousel, or list format
Number to Display - How many to show at once

Adding Testimonials

Go to Site Content → Testimonials
Click Add Testimonial
Enter the client name and quote
Upload a photo (optional but recommended)
Save and arrange order

Collecting Testimonials

Best time to ask: Right after a milestone or win - that’s when clients are happiest.

When to Ask

After reaching a goal
After completing a package
When they share excitement about progress
At the end of a successful challenge

How to Ask

Keep it simple:

“Hey [Name], I’m so proud of what you’ve achieved! Would you mind sharing a few sentences about your experience that I could use on my website? Totally fine if not, but it really helps other people like you find me.”

What to Ask For

Give prompts to get useful responses:

“What was your biggest challenge before we started?”
“What results have you seen?”
“What surprised you about training with me?”
“What would you tell someone considering working with me?”

Writing Great Testimonials

If clients give you permission to edit for clarity, follow these guidelines:

Good Testimonials Include:

The Before - What they struggled with
The Experience - What working with you was like
The Result - What they achieved
The Emotion - How it made them feel

Example of a Great Testimonial:

“Before working with [Your Name], I’d tried every diet and gym membership imaginable. Nothing stuck. In just 12 weeks, I lost 12kg and actually enjoy working out now. The personalised approach made all the difference - I finally feel confident in my own skin.”

— Sarah M., Lost 12kg

Testimonials to Avoid

Type	Why It’s Weak
”Great trainer!”	Too vague, no specifics
”Would recommend”	Doesn’t say why
Very old testimonials	Suggests you haven’t had recent success
Anonymous quotes	Less trustworthy

Getting Permission

Always get explicit permission before using client testimonials:

Written consent - Email or message confirming it’s OK
Photo permission - Separate consent for using their image
Name preference - Full name, first name + last initial, or first name only

Testimonial Photos

Photos with testimonials significantly increase trust.

Good testimonial photos:

Clear, friendly headshot
Before/after transformations (with permission)
Action shots during training

Photo tips:

Minimum 150 x 150 pixels
Well-lit and in focus
Client looks happy and approachable

Displaying Testimonials

How Many to Show

Minimum: 3 testimonials
Ideal: 5-8 testimonials
Maximum: 10-12 (more is overwhelming)

Variety Matters

Include testimonials from different:

Age groups
Goals (weight loss, strength, confidence)
Experience levels (beginners and experienced)
Genders

This helps visitors see themselves in your client base.