Videos & Blog
Share valuable content with your clients. Upload workout videos, write blog posts, and build your content library.
Why Create Content?
For Your Clients
- Between-session value - Give them workouts to do on their own
- Education - Help them understand training principles
- Motivation - Keep them engaged and inspired
For Your Business
- SEO - Blog posts help people find you
- Authority - Position yourself as an expert
- Client retention - More value = longer relationships
- Marketing - Content to share on social media
Content Types
Video Library
Upload and organise workout videos:
- Full workout sessions
- Exercise demonstrations
- Technique tutorials
- Stretching routines
- Quick home workouts
Blog Posts
Write articles on topics like:
- Training tips
- Nutrition advice
- Success stories
- Industry news
- Q&A content
Getting Started
Content on Your Website
Published content appears on your public site:
- Videos in your Video Library page
- Blog posts on your Blog page
- Both linked from your navigation
Visitors can browse your free content, building trust before they book.
Client-Only Content
You can restrict some content:
| Visibility | Who Can See |
|---|---|
| Public | Anyone visiting your site |
| Clients Only | Logged-in clients |
| Package Holders | Clients with active packages |
This lets you offer premium content as part of your packages.
Content Tips
Quality over quantity. A few excellent videos/posts beat many mediocre ones.
For Videos
- Good lighting and audio quality
- Clear demonstrations
- Keep them focused (5-15 minutes)
- Organise into categories
For Blog Posts
- Answer common client questions
- Share your expertise
- Be authentic and helpful
- Include a call-to-action
Consistency
- Set a realistic schedule
- Even 1-2 pieces per month adds up
- Batch create when you have time
- Repurpose across platforms
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