About Section
The about section is where you build trust and connection with potential clients. This is your chance to show the person behind the business.
What You Can Customise
Your Story
- Heading - Section title (e.g., “Meet Your Trainer”, “About Us”)
- Bio/Story - Your background, journey, and philosophy
- Profile Photo - A professional, friendly image of you
Credentials
- Qualifications - Certifications and education
- Experience - Years in the industry
- Specialisations - Your areas of expertise
How to Edit
- Go to Site Content → About
- Write your bio
- Upload your photo
- Add credentials
- Preview and publish
Writing Your Bio
Keep it personal. Clients want to connect with a real person, not a corporate bio.
Structure That Works
- Hook - Start with something relatable or interesting
- Your Journey - How you got into fitness
- Your Philosophy - What you believe about training
- Your Credentials - Qualifications that build trust
- Personal Touch - Something about you outside of work
Example Bio
I never planned to become a personal trainer. Ten years ago, I was 30kg overweight and couldn’t climb a flight of stairs without getting winded. That journey from struggling to thriving changed everything.
Now, with over 500 clients helped, I specialise in sustainable transformations. No crash diets. No extreme programs. Just proven methods that fit real life.
When I’m not in the gym, you’ll find me hiking with my dog Cooper or attempting to perfect my coffee brewing.
What to Include
| Do Include | Avoid |
|---|---|
| Your personal journey | Generic statements |
| Specific credentials | Vague claims |
| Your training philosophy | Industry jargon |
| What makes you unique | Long lists of every certification |
| Something personal | Only professional info |
Your Photo
Photo Tips
- Professional but approachable - Not too formal, not too casual
- Good lighting - Natural light works best
- Clear background - Gym setting or plain background
- Smile - You want to look friendly and welcoming
- Recent - Use a photo from the last year or two
Technical Requirements
- Size: Minimum 800 x 800 pixels
- Format: JPG or PNG
- Shape: Square works best for most layouts
- File size: Under 500KB for fast loading
Credentials Section
List your most impressive and relevant qualifications:
Good to include:
- Primary certification (e.g., “Certified Personal Trainer - NASM”)
- Specialty certifications (e.g., “Precision Nutrition Coach”)
- Relevant degrees (e.g., “BSc Exercise Science”)
- Years of experience
Skip or summarise:
- Every workshop you’ve ever attended
- Outdated or expired certifications
- Unrelated qualifications
Making It Trustworthy
Show, Don’t Tell
Instead of: “I’m the best trainer in town” Try: “Over 500 clients served since 2015”
Instead of: “I get results” Try: “My clients lose an average of 5kg in their first 8 weeks”
Add Social Proof
If you have them, mention:
- Number of clients helped
- Years in business
- Notable achievements
- Media features
Common Mistakes
- Too long - Keep it under 300 words
- Too formal - Write like you speak
- All about you - Include how you help clients
- No photo - Photos dramatically increase trust
- Outdated info - Keep credentials and photos current