Blog Posts
Write and publish articles to share your expertise with clients and attract new ones.
Why Blog?
- SEO - Helps people find you on Google
- Authority - Positions you as an expert
- Value - Provides useful content between sessions
- Marketing - Content to share on social media
Accessing the Blog
- Log in to your admin panel
- Click Blog in the sidebar
- View and manage your posts
Creating a Post
Click New Post
Find the New Post or Write button.
Enter Title
Write a compelling headline that tells readers what they’ll learn.
Write Your Content
Use the editor to write your post with:
- Formatted text (headings, bold, lists)
- Images
- Links
- Embedded videos
Add Featured Image
Upload an image that appears as the preview.
Set Category and Tags
Organise your content.
Preview
Check how it looks before publishing.
Publish
Click Publish to make it live, or Save Draft for later.
The Blog Editor
The editor supports rich text formatting:
Text Formatting
- Bold and italic text
- Headings (H1, H2, H3)
- Bullet points and numbered lists
- Block quotes
- Links
Media
- Insert images
- Embed videos
- Add galleries
Layout
- Paragraphs automatically format
- Spacing handled for you
- Mobile-responsive
Tip: Use headings to break up long posts. They’re easier to read and better for SEO.
Post Settings
Categories
Organise posts by topic:
- Training Tips
- Nutrition
- Mindset
- Success Stories
- Industry News
Tags
Add relevant tags for searchability:
- Weight loss
- Strength
- Beginners
- Home workouts
Featured Image
The image that appears:
- In the blog listing
- When shared on social media
- At the top of the post
Recommended size: 1200 x 630 pixels
URL Slug
The web address for your post:
- Auto-generated from title
- You can customize it
- Keep it short and descriptive
Draft vs Published
Drafts
- Only you can see them
- Work on posts over time
- Preview before publishing
- No pressure to finish
Published
- Live on your website
- Visible to visitors
- Can be edited anytime
- Appears in blog listing
Scheduling
Want to publish later?
- Set the publish date
- Choose a future date/time
- Post goes live automatically
Writing Good Posts
Content Ideas
Educational:
- How to perform exercises correctly
- Nutrition fundamentals
- Sleep and recovery tips
- Common mistakes and fixes
Motivational:
- Client success stories
- Your own journey
- Overcoming obstacles
- Seasonal motivation
Practical:
- Quick home workouts
- Meal prep guides
- Gym bag essentials
- Stretching routines
Writing Tips
| Do | Don’t |
|---|---|
| Be helpful and practical | Write generic fluff |
| Use clear, simple language | Use jargon |
| Break up with headings | Write walls of text |
| Include a call-to-action | Forget to ask for action |
| Be authentic | Try to sound like someone else |
SEO Basics
To help people find your posts:
- Use keywords naturally in title and content
- Write descriptive meta descriptions
- Include relevant headings
- Add alt text to images
Managing Posts
Editing
To update a published post:
- Open the post
- Make changes
- Save/update
- Changes go live immediately
Deleting
To remove a post:
- Find the post
- Click Delete
- Confirm
- Post is removed from your site
Archiving
For posts you might want later:
- Unpublish (set to draft)
- Or move to archive category
- Keeps content but hides from public
Blog Analytics
Track your content performance:
| Metric | What It Shows |
|---|---|
| Views | Total pageviews |
| Unique Readers | Individual visitors |
| Time on Page | How long people read |
| Top Posts | Most popular articles |
Sharing Your Posts
Social Media
When you publish:
- Share the link on Instagram, Facebook, etc.
- Use the featured image
- Write a teaser to entice clicks
Include blog posts in:
- Client newsletters
- Follow-up emails
- New client welcome sequences
Within Your Site
- Feature popular posts on homepage
- Add related posts to boost engagement
- Include in footer or sidebar