Features Section
The features section highlights the key benefits of training with you. Use this to differentiate yourself from other trainers.
What You Can Customise
Section Settings
- Section Title - Heading (e.g., “Why Choose Us”, “What Makes Us Different”)
- Section Description - Intro paragraph (optional)
- Layout - Grid, list, or alternating style
Individual Features
Each feature includes:
| Field | Description | Example |
|---|---|---|
| Title | Feature name | ”Certified Expertise” |
| Description | Explanation | ”Over 10 years experience and nationally certified” |
| Icon | Visual element | Certificate, shield, star, etc. |
Adding Features
- Go to Site Content → Features
- Click Add Feature
- Enter a compelling title
- Write the description
- Choose an icon
- Save and reorder if needed
What to Highlight
Think about what makes clients choose you over other trainers:
Expertise & Credentials
- Certifications and qualifications
- Years of experience
- Specialisations (sports, rehab, weight loss, etc.)
Your Approach
- Training methodology
- Personalisation level
- Client support style
Results & Proof
- Success stories
- Transformation data
- Client retention rate
Convenience
- Flexible scheduling
- Location benefits
- Online options
Example Features
Aim for 4-6 features - enough to be compelling, not overwhelming.
For a Personal Trainer:
- Personalised Programs - Every workout tailored to your goals and abilities
- Flexible Scheduling - Book sessions that fit your life
- Nutrition Support - Guidance on eating for results
- Progress Tracking - See your improvements week by week
- Expert Coaching - 15+ years experience, nationally certified
- Ongoing Support - Access to me between sessions via chat
For a Yoga Studio:
- All Levels Welcome - From complete beginners to advanced practitioners
- Small Class Sizes - Personal attention in every class
- Expert Instructors - Certified teachers with 10+ years experience
- Flexible Packages - Pay per class or save with memberships
- Online & In-Person - Practice wherever works for you
- Supportive Community - Join our welcoming studio family
Writing Tips
Focus on Benefits, Not Features
| Feature (meh) | Benefit (better) |
|---|---|
| “We use app tracking" | "See your progress at a glance" |
| "10 years experience" | "Expertise that gets results" |
| "Evening availability" | "Train after work, on your schedule” |
Be Specific
Instead of: “Great results” Try: “Clients lose an average of 5kg in their first 8 weeks”
Address Objections
If clients worry about:
- Time → Highlight flexible scheduling or short sessions
- Cost → Emphasise value and results
- Intimidation → Stress welcoming, supportive environment
- Not seeing results → Point to your track record
Icon Suggestions
| Feature Type | Icons |
|---|---|
| Expertise | Certificate, graduation cap, shield |
| Results | Chart, trophy, target |
| Support | Chat, phone, heart |
| Flexibility | Clock, calendar, refresh |
| Quality | Star, gem, check mark |
| Community | People, handshake, home |
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